What is letterpress printing?
Letterpress is a relief process where surfaces with backward versions of the text or images are inked and impressed into paper. We print on a wonderful hand-fed 1923 Chandler & Price letterpress that we affectionately call Norma.
Norma was named after Norman Hicks, who refurbished our diamond in the rough. He gave birth to a majestic letterpress that had been forgotten for decades after offset printing displaced the beautiful letterpress techniques that had been in place since the invention of movable type and the printing press by Gutenberg.
How is letterpress printing different from regular printing techniques?
Fine letterpress work is crisper than other printing techniques because of its impression into the paper, giving greater visual definition to the type and artwork. Almost all contemporary printed material is printed via offset lithography, where a chemically sensitive plate offsets the image backwards onto a metal cylinder, which then prints forward onto the paper. An automatic feeder puts the paper into the press, up to thousands of copies a minute. Letterpress printing, on the other hand, is often hand-fed. The largest difference, though, is that the image or text is printed from a raise surface, rather than a flat, chemically treated plate. You can feel this difference in the printed surface, where the printed image or text is debossed into the paper.
Can I find your cards in my local gift or card shop?
We are currently in the process of establishing national distribution through neighborhood boutiques & stationary stores. However, for the time being, you can order our cards through our website. If you want to see our cards in your favorite shop or boutique, feel free to pass our information on to the store's buyer or local sales rep. Word of mouth is the best advertising we have.
I'm a retail establishment. How can I carry your cards in my store?
For wholesale orders or inquiries, please contact firstname.lastname@example.org or call 650-391-8877. If your area has a local sales rep who carries handmade greeting card lines, please tell him or her about our cards. You can also look through our online collection, note which styles you would like to order, and then email us for a wholesale order form and price sheet, which we can email or fax to you. Currently, only a fraction of our entire selection is on the site. Our complete collection will be online shortly.